Saudi sovereign fund to invest $6.6bn in Asir tourism transformation

RIYADH: Saudi Arabia’s Public Investment Fund intends to invest SR25 billion ($6.6 billion) into the Asir region of the country as part of plans to turn the province into a global tourism hub, according to an official at Asir Development Authority.

Saudi Arabia’s Crown Prince Mohammed bin Salman on Sept. 28 launched a SR50 billion tourism strategy for Asir that aims to attract more than 10 million visitors from inside and outside the Kingdom by 2030.