AudioSwim on song to help achieve fair pay for UAE artists

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Thu, 2021-05-06 19:59

DUBAI: Non-fungible tokens (NFTs) – a type of digital asset created to track ownership of a virtual item – have become all the rage with their market capitalization shooting up by 1,785 percent this year alone.

Although much of the conversation has been around art, NFTs are now gaining popularity in the music industry too. In March, the American rock band Kings of Leon released their first NFT album, “When You See Yourself,” generating more than $2 million in NFT sales.

Label services and music distribution company, AudioSwim, is looking to bring the hype to the UAE and help artists jump on the NFT bandwagon. (Supplied)
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