Havas PR Middle East rebrands, joins global network

DUBAI: Dubai-based Havas PR Middle East, which launched in 2005, has rebranded to Red Havas Middle East.

The changes mark the agency’s entry into what the firm calls its global micro-network of merged media agencies, which combine earned, social, and experiential media capabilities with content at the center.

A micro agency is typically one with less than 25 employees. Independent agencies started off the micro-agency trend but over time bigger networks have adopted the model too as smaller teams mean better efficiencies.