Dubai targets families in summer holiday campaign

DUBAI: Dubai’s tourism body is launching a summer holiday campaign in May, with a particular focus on attracting family vacationers, it said on Saturday.
The global campaign will showcase Dubai as a “multi-faceted must-visit family destination,” with a variety of offerings for all ages.
It was announced at a virtual Town Hall meeting hosted by Dubai’s Department of Tourism and Commerce Marketing (DTCM), attended by over 600 industry professionals.