Tech, digital brands lead top ten influence list in Saudi Arabia

JEDDAH: Technology and digital brands topped the latest Most Influential Brands Survey in Saudi Arabia this year, with three local names making the top ten.

The survey, compiled by Paris-based global market research and consultancy firm Ipsos, studied the influence of 120 national, regional and international brands in the Kingdom.

The survey included a diverse range of brands across different industries, such as financial services, telecommunications, retail, food and beverage, automotive, technology and fashion.