Egyptians fired up after Burger King exploits Suez Canal crisis

Pubblicato da il

article author: 
Tue, 2021-03-30 20:56

CAIRO: Egyptian social media users launched the hashtag #BoycottBurgerKing after the fast-food restaurant chain promoted a sandwich on Twitter by using an aerial photo of the Suez Canal blockage. 

In the advertisement, Burger King Chile superimposed the image of a Double Whopper sandwich in place of the 430-yard Ever Given cargo ship, which was grounded in the Suez Canal and halted maritime trade in the region for almost a week.

Burger King Global CMO Fernando Machado shared the ad on Twitter and wrote, “Great post from Burger King Chile” accompanied by a laughing emoji. (Screenshot/Twitter)
Main category: