Saudi Sports for All Federation’s ‘Start Now’ campaign looks to boost nation’s well-being

People across Saudi Arabia are being encouraged to log on and move together as part of a major national health awareness campaign aimed at boosting the health of the nation.

The Start Now campaign, launched by the Saudi Sports for All Federation (SFA), urges people of all ages, genders, backgrounds and abilities to use the SFA app to be more active and help the Kingdom become a beacon of health, fitness and wellbeing for the world.